Entertainment Weekly (sometimes abbreviated
EW) is a magazine published by Time Inc. in the United
States which covers movies, television, music, Broadway
stage productions, books, and popular culture.
Unlike celebrity-focused publications
US Weekly, People, and In Touch Weekly, EW's primary
concentration is on entertainment media. Entertainment
Weekly was successful upon launch, finding a target
readership quickly in the popular entertainment field.
Unlike Variety and The Hollywood Reporter, which are
aimed at industry insiders, EW targets a more general
audience, particularly young people and women.
The magazine features celebrities on the cover and
addresses topics such as TV ratings, movie grosses,
production coses, concert ticket sales, ad budgets,
and in-depth articles about scheduling, producers,
showrunners, etc. While the television program Entertainment
Tonight established that there was public interest
in behind-the-scenes coverage of the entertainment
industry, it took Time, Inc. (then called Time Life)
to prove that Americans were interested enough to
read about such issues in a weekly publication.
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